A modular design system for souvenir and gift products, built for RMH (Russia — My History) history museums.

History works like a matrix: individual events assembling into one shared timeline. The system mirrors that structure — a single hexagonal module, scalable to any size, holding one figure, one fact, one date. On its own it's a fragment. Repeated and combined, it forms a pattern, the way history itself accumulates.

Each module pairs a historical figure or symbol with a caption written in the register of Russian internet humor. The same module works across stickers, patches, apparel, packaging, and print — one grid, one footprint, different materials. A blank module is built into the set, so people can add their own event or memory alongside the historical ones.

The outcome is merchandise that functions as a collecting mechanic rather than a branded object — every piece someone owns is also a personal fragment of a shared history.