A comprehensive redesign of a federal career guidance platform for school students, parents, educators, and partners.

The project refreshed the visual identity and established a brand book for graphics, typography, colour, and key brand applications.

Previously fragmented communications were brought into one coherent visual system for digital and physical environments — including the website, services, and informational materials.

The result is a modern, recognisable, and flexible brand that supports clear navigation within a complex product and stays consistent across every touchpoint.